I’m Farhana Saleem, a Visual Branding Associate from Karachi, Pakistan, working with Superio Tech. I’m involved in developing visual concepts for businesses, with a particular focus on creating logos that feel clear, balanced, and appropriate for each brand. I usually start by understanding the business identity before exploring typography, symbols, and different layout ideas. Working around affordable logo designing pakistan has also helped me appreciate how thoughtful design can be achieved while keeping project requirements practical. Outside work, I enjoy hand lettering, visiting art exhibitions, collecting design references, and experimenting with simple sketches in my free time.